Conversations & Thougts
“Social distancing is the hardest ordeal in the history of underwear”
When I first met Geertje, Tine & Fien, UNDERWEAR was already an established fine luxury lingerie boutique in Brussels, while voshaes was a nameless project aimed at establishing independent labels as a strong brand. One of the reasons we started doing these interviews was us being curious about how brands and shops we value and respect deal with “new normal”, and Underwear was high on the list. So, one night in different locations…
Thought
What’s the hardest part of this crisis?
Uncertainty, chaos, being deprived of your freedom or realising that you should make some major changes to your production process?
THOUGHT
The time has come to ask and talk.
As a brand, what decisions did you make to positively change fashion, design or lifestyle? Are you still questioning or looking for answers?
